40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka | Analysis

Crystalbelle Lau, Deputy Managing Director at VoxEureka Malaysia, co-founded the communications firm in 2017 and played a pivotal role in driving revenue growth and expanding the team to 60 employees. Her impressive pitch win rate of over 70% secured partnerships with high-profile brands like Unilever, L’Oréal, and Puma, contributing significantly to the agency’s revenue. Lau’s commitment to diversity is evident through initiatives like the Diversity Catalyst program and Cultural Exchange Sessions, fostering inclusivity and gender equality within the agency while also making a social impact through volunteering with social enterprises.

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