Breast Cancer Foundation NZ’s new awareness campaign, directed by Fiona McGee and launched by Ogilvy, emphasizes the message that ‘Normal for me’ varies for each woman, encouraging self-awareness and early detection. The campaign features breasts with fantastical abilities to make the message memorable and approachable, aiming to remove fear surrounding self-checks. With multiple executions across various platforms, the campaign strives to empower women to know their bodies and spot any changes, ultimately promoting breast health and early intervention.
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King’s coronation hefty cost revealed
Last year's coronation of King Charles and Queen Camilla cost £72 million ($NZ155 million) and was witnessed by millions worldwide, showcasing Britain to a global audience. The event, which was less expensive than the previous queen's funeral, saw the couple crowned on May 6, 2023, in a grand ceremony attended by world leaders and televised to millions. The Department for Culture reported a total cost of £50.3 million ($NZ108 million) for the coronation and an...
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