Apple and Microsoft have announced significant price increases for various products due to rising memory chip costs linked to the AI boom. Apple’s MacBook Air price rose from $1,099 to $1,299, while the iPad Air increased from $599 to $749. Microsoft also raised prices for its Xbox console, with 512 GB and 1 TB models increasing by $100 and $150, respectively. Both companies attribute these hikes to surging demand for memory and storage components.
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