Westpac is restructuring its advertising approach by establishing a new agency, Goldilocks, to manage its significant marketing account in New Zealand. This transition follows its decision to end partnerships with several Publicis-owned agencies, including Spark Foundry and Saatchi & Saatchi, after four years. This move mirrors recent changes in advertising partnerships by other banks, such as ASB and Kiwibank, while ANZ reviews its own agency affiliations.
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