Hot cross buns have taken a wild turn in 2026, with retailers Coles and Woolworths introducing unconventional flavors like raspberry matcha, mint slice, and a controversial cheesy jalapeno collaboration with Doritos. This trend is driven by consumer demand for unique and limited-edition products that spark discussion and engagement online. Experts suggest that divisive flavors not only generate buzz but also boost sales through social media visibility, marking a shift in how consumers interact with food brands.
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