Starbucks, with a $110 billion market cap and $9.9 billion in Q1 fiscal 2026 revenue, leads the retail coffee market with over 41,000 stores globally. However, the company is not performing at its peak, as shares are currently 23% below their highest value. CEO Brian Niccol is working on revitalizing the brand, while investors may find more promising opportunities in lesser-known coffee stocks. Three key insights about these alternatives will be discussed further.
