The White House is promoting new investment plans called Trump Accounts with a 30-second Super Bowl LX ad, funded by nonprofit group Invest America, aiming to help families save for their children’s future. Set to air during the Super Bowl’s pregame broadcast, the ad emphasizes the importance of early investment and presents the accounts as a means for children to save for homes, education, and retirement. These tax-deferred accounts, seeded with a $1,000 federal contribution, are available to U.S.-born children from 2025 to 2028. The campaign highlights the potential financial milestones achievable through early savings, engaging young viewers with relatable messages.
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