Amazon is closing its Fresh grocery and cashierless Go convenience stores, pivoting away from its physical retail strategy. Some locations will be transformed into Whole Foods Market stores, while Amazon Fresh will continue as an online brand. The company acknowledged challenges in creating a unique customer experience and an effective economic model for large-scale growth in physical grocery retail. Amazon’s grocery business generates over $150 billion in annual sales, and its Go technology has been implemented in third-party stores globally.
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