Matthew McConaughey trademarks his likeness to combat unauthorized AI use

Matthew McConaughey has filed trademark applications to protect his likeness from unauthorized use by AI companies, with eight trademarks approved by the US Patent and Trademark Office. These include video and audio clips of him, such as his catchphrase “alright, alright, alright.” While current laws prohibit stealing someone’s likeness for commercial use, McConaughey aims to clarify rights in the evolving AI landscape. He emphasizes the importance of consent and attribution, stating he wants to control how his likeness is utilized.

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