WA Cinemas Invest Millions to Attract Audiences

The summer blockbuster season is set to showcase a fierce competition among major cinema chains in Western Australia, driven by the region’s strong economy and demand for premium experiences, highlighted by the return of IMAX for the first time since 2019. Both Event and Hoyts are expanding their offerings, with Event introducing WA’s first ScreenX theatre and Hoyts planning a new cinema at Morley Galleria by late 2026, reflecting the rising importance of WA’s cinema market.