.jpg&h=630&w=1200&q=75&v=20170226&c=1&w=1200&resize=1200,630&ssl=1 "80% of brands worried about agency use of gen AI, WFA survey finds | Data")
A study by the World Federation of Advertisers reveals that 63% of global brand owners are using generative AI in their marketing strategies, but 80% are concerned about how their agencies are using the technology. Legal risks and adherence to guidelines are major worries for these businesses.
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