Christchurch supermarket Kai Co launched by father and son

In a modern twist on the classic David versus Goliath fable, Kai Co, a new supermarket in Christchurch, aims to compete against the dominant duopoly of Foodstuffs and Woolworths. Co-founders Ethan and Shane Vickery view their venture not as a direct confrontation but as an alternative option for consumers. With a background in food retail, including a successful butchery, they believe the timing is right for their supermarket launch. Their approach emphasizes offering choices rather than directly challenging established giants.

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