Alberta’s gambling market to launch before summer Federal efforts may restrict sports betting advertisements

Alberta plans to launch a regulated online gambling market before summer to combat unregulated gambling, which accounts for 70% of the province’s online market. Minister Dale Nally emphasized the importance of player safety and social responsibility, highlighting new advertising rules that prohibit targeting minors and using professional athletes. However, federal efforts to limit sports-betting ads, including Bill S-211 and a proposed blanket ban, could complicate Alberta’s plans. Nally argues that such restrictions may disadvantage regulated operators and push players to unregulated sites.

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