40 Under 40 2024: Mamaa Duker, VML | Analysis

Mamaa Duker, Head of Growth at VML Singapore, has led the agency’s APAC business expansion with inspirational leadership and a commitment to inclusivity, earning industry recognition for empowering minority voices. With a background in LVMH and WPP, she spearheaded strategic initiatives and secured major client leads, including the largest APAC pitch in 2023, showcasing her determination and bold leadership. Duker’s influence extends beyond the company, mentoring students, launching diversity initiatives, and growing Roots, WPP’s cultural diversity network, globally by over 400%, while actively promoting anti-racism efforts and cultural events.

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