40 Under 40 2024: Lana Zhang, Merkle | Analysis

Lana Zhang, Merkle China’s head of marketing platforms, is a martech expert known for her leadership in digital marketing solutions resulting in significant growth, a reduced sales cycle, and innovative connector development. Her team’s achievements include a 25% annual growth rate, securing new clients, and a 90% renewal rate. Zhang’s leadership extends to diversity, equity, and inclusion efforts, driving internal initiatives and external partnerships to create a diverse and inclusive workplace and set industry standards.

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