Hajar Yusof, head of digital experience at Naga DDB Tribal Malaysia, boasts 14 years of diverse experience in social-media marketing, with a focus on strategic planning and client success, evident in her impressive pitch conversion rate and revenue growth for key clients. She is dedicated to nurturing talent through the Anti Chaos Social Club platform and empowering women through initiatives like She Speaks Power, including events and campaigns focused on diversity, equity, and inclusion, as well as supporting female entrepreneurs through a digital directory and mentorship program. Hajar’s innovative leadership style and commitment to empowerment make her a standout figure in the industry.
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