Online shopping has become a lifestyle in the Asia Pacific region, with 9 out of 10 millennials preferring to shop online via their smartphones. Record-breaking online spending was seen during Black Friday and Thanksgiving in the United States. Businesses must focus on creating a brand that resonates with customers, as demonstrated by Cheak’s success in the activewear market. Jaco Hardware’s growth was fueled by a significant investment in digital marketing, leading to a 100x revenue increase. Selling directly to consumers can accelerate growth on your own terms, separate from marketplace platforms like Amazon and Shopee.
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