Big executive sedans are becoming rare, particularly in the electric vehicle (EV) market, with the Tesla Model S and Mercedes EQ line phasing out. BMW aims to maintain its luxury sedan dominance with the new 7-Series, which includes gas, hybrid, and fully electric models. The i7, the electric variant, will be available in three trims: i750 xDrive starting at $105,750, i760 xDrive at $126,250, and the high-performance i7 M70 xDrive arriving later. The i7 features a dual-motor all-wheel-drive system, with power outputs ranging from 455 to 680 horsepower, and boasts a larger battery for improved range and faster charging. The new 7-Series also introduces BMW’s Neue Klasse design language, emphasizing advanced technology and a unified aesthetic across different powertrains.
Why It Matters
The decline of traditional luxury sedans in favor of EVs reflects significant shifts in consumer preferences and environmental regulations worldwide. BMW’s introduction of the 7-Series aligns with a broader industry trend toward electrification, as automakers respond to growing demand for more sustainable vehicle options. The 7-Series will play a pivotal role in BMW’s strategy to compete against rivals like Lucid and Cadillac while addressing the changing landscape of the automotive market. With its advanced technology and diverse powertrain options, the 7-Series seeks to attract a new generation of consumers while maintaining brand loyalty among traditional luxury car buyers.
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