Google announces new 'AI Ultra' subscription plan: Price, benefits, other details

Google announced its premium AI subscription plan, Google AI Ultra, at I/O 2025 on May 20, 2025, priced at $249.99 per month, targeting filmmakers and creative professionals with extensive AI capabilities and a 50% discount for the first three months. Subscribers will enjoy enhanced access to the Gemini app, AI filmmaking tools, 30TB of storage, and an individual YouTube Premium subscription. Additionally, the existing AI Premium plan has been renamed to AI Pro, offering new benefits and expanded access for students in several countries.