Tariff war: Inside Elon Musk’s personal appeal to Donald Trump – and why it failed

Elon Musk, the world’s richest person, failed to sway US President Donald Trump to halt new tariffs, resulting in a 10% baseline tariff on all US imports and escalated threats of further tariffs on Chinese imports. Musk’s efforts, including appeals from allies like Joe Lonsdale, highlight a public divide within Trump’s inner circle and a broader backlash against protectionist trade policies. Despite facing significant financial losses and a brand crisis, Musk continues to advocate for free trade and criticizes Trump’s tariff strategy, sparking a rebellion among pro-Trump elites and Wall Street concerns about inflation and a possible recession.

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