Crown Royal to continue selling in Ontario after $23M investment

Crown Royal whisky will continue to be sold in Ontario after Diageo agreed to invest nearly $23 million in the province, aimed at supporting local producers and communities. Premier Doug Ford had protested Diageo’s decision to close its Amherstburg bottling plant, which would eliminate 200 jobs, by pouring out Crown Royal during a press conference. The investment includes funding for agricultural support, local economic initiatives, and new beverage production. Critics argue that the deal does not adequately address the job losses from the plant closure.

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