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Opinions expressed by Entrepreneur contributors are their own, highlighting the importance of rebranding as a process that goes beyond just logo and slogan changes, impacting the entire business trajectory. Key steps include understanding the need for rebranding, assessing brand health, defining objectives, conducting research, involving stakeholders, developing a brand strategy, crafting a unique brand story, redesigning visual identity, implementing and rolling out the rebrand, and monitoring and evaluating its effectiveness. Challenges such as internal and external resistance, financial constraints, maintaining brand equity, and legal considerations should be addressed to ensure a successful rebranding process.
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