As the US escalates its bombing campaign and economic sanctions in Yemen, the Iran-backed Huthi rebels are leveraging the situation for propaganda and recruitment, notably releasing a promotional video showcasing their forces. Following recent US strikes that killed 80 people, the Huthis have portrayed themselves as defenders of Gaza, while the US has intensified its airstrikes and designated the group as a terrorist organization, resulting in significant casualties and damage to Huthi military capabilities. Despite the propaganda efforts, the dire economic situation and war fatigue among the Yemeni population may limit the effectiveness of their recruitment strategies.
