Lulu Raghavan, President of APACLandorIndia, has risen through the ranks at Landor over 23 years to become the first female and first person of Indian origin in her role. Under her leadership, the India operations have seen double-digit growth in revenue and profit, with Landor being among the top-three highest-performing companies at WPP India in 2023. Raghavan’s focus on building a strong regional leadership team and promoting diversity and inclusion has resulted in employee engagement scores of 84% across APAC, surpassing the global average of 74%.
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AB InBev moves beyond sponsorships—betting big on owned festivals | News
Budweiser's 'Tomorrow is Yours to Take' campaign has made its way to India after three years, focusing on music, festivals, and experiences to connect with the youth. AB InBev India has tailored the campaign to align with the Indian audience's love for music, shifting the focus to festival-goers. Experiential marketing has become crucial for alco-bev brands in India due to tightening regulations, with AB InBev India leading the charge by engaging young consumers through immersive...
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