Women to Watch 2024: Ava Lee, Society | Analysis

Ava Lee, a seasoned advertising professional, has spearheaded the success of Society in Hong Kong since its inception in 2017, securing major clients like Pizza Hut and BMW and earning accolades like “The Best Newcomers” and “Integrated Agency of the Year.” Through innovative media planning strategies and a focus on fostering a transparent and inclusive agency culture, Lee has driven sustained business growth and high levels of employee satisfaction, while also championing community engagement initiatives and sustainability campaigns. Her leadership at Society showcases a unique blend of business acumen, empathy, and social responsibility, positioning her as a standout leader in the industry.

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