With TV drug ads, what you see is not necessarily what you get

Triumphant music accompanies cancer patients enjoying camping, gardening, and fireworks in ads for Opdivo+Yervoy, immunotherapies for metastatic melanoma and lung cancer. Skyrizi ads feature patients snorkeling and biking with rash-free elbows, promoting treatment for plaque psoriasis. Type 2 diabetes patients dance and sing in their office carrels, showcasing a medication that allows for a more active lifestyle.

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