Cynthia Erivo and Ariana Grande star as Elphaba and Glinda in the highly-anticipated movie adaptation of “Wicked,” which is expected to make $120 million in its opening weekend. Despite the extensive marketing efforts surrounding the film, including collaborations with various brands, some fans are experiencing consumer fatigue. However, Hollywood continues to utilize these marketing strategies, with studios adjusting their approaches to avoid potential audience burnout in the future.
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Amphibious boat brings Bond-style glamour to RSPB in Northumberland
An innovative amphibious boat, reminiscent of a vessel that might be used by Bear Grylls, is assisting RSPB wardens on Coquet Island in caring for the UK's only breeding colony of roseate terns. These endangered birds nest on the island each spring, but wardens face challenges accessing it due to the lack of a safe mooring point or harbor at low tide, limiting boat access to high tide only. This situation complicates the logistics for...
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