The FTC banned businesses from writing and buying their own reviews and is now accusing customer review site Sitejabber of publishing “misleading” ratings and reviews on behalf of businesses. The FTC’s proposed order aims to prevent Sitejabber from misrepresenting customer ratings and reviews in the future by collecting reviews before customers receive or experience a product or service, leading to potential deception. Businesses can avoid FTC scrutiny by separating Instant Feedback Survey ratings and reviews from product ratings and reviews to ensure clarity for customers in the review ecosystem.
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