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Africa presents abundant opportunities for international businesses willing to adapt and innovate, but a one-size-fits-all approach won’t work in the continent’s diverse markets. The recent exits of major corporations like Unilever and Nestlé highlight the challenges of navigating Africa’s unique business environment, emphasizing the need for a strategic rethink to capitalize on the continent’s growth potential. Multinationals must shift towards localized strategies, prioritize sectors like healthcare and education, and become enablers of consolidation to drive sustainable growth and transformative impact across Africa.
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