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Who’s Watching What on TV? Who’s to Say?

10 February 2025
in Business
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Who’s Watching What on TV? Who’s to Say?
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Last month, the Golden Globes drew varying viewership estimates, ranging from 10.1 million to 9.3 million, while “Sunday Night Football” attracted between 25.8 million to 28.5 million viewers. The TV industry is struggling to measure viewership accurately due to the multitude of ways people watch content, leading to discrepancies in ratings data and the rise of alternative measurement companies like VideoAmp challenging Nielsen’s dominance in the field. Despite ongoing disputes and challenges, there is a growing consensus among industry stakeholders on the need for a reliable and standardized ratings system to guide advertising decisions and transactions.

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