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The Indian streaming industry is set for a transformation with the launch of JioHotstar, a merger of Viacom18 and Star India under the JioStar joint venture, combining JioCinema and Disney+ Hotstar to create a massive platform with extensive content and advertising potential. With a focus on democratizing premium content, JioHotstar offers subscription plans starting at INR 149, aiming to disrupt the market with its freemium model and low-cost subscriptions. The platform’s emphasis on sports, immersive experiences, and precision-targeted marketing through Reliance’s telecom infrastructure and Disney’s premium content sets it apart as a game-changer in the industry.
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