AppsFlyer recommends using personalized recommendations based on user behavior to keep customers engaged. Additionally, utilizing push notifications to remind customers of abandoned carts or special promotions can help drive conversions. Lastly, implementing a loyalty program to reward repeat customers can create a sense of value and encourage them to keep coming back to your e-commerce site.
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Women to Watch 2024: Ava Lee, Society | Analysis
Ava Lee, a seasoned advertising professional, has spearheaded the success of Society in Hong Kong since its inception in 2017, securing major clients like Pizza Hut and BMW and earning accolades like "The Best Newcomers" and "Integrated Agency of the Year." Through innovative media planning strategies and a focus on fostering a transparent and inclusive agency culture, Lee has driven sustained business growth and high levels of employee satisfaction, while also championing community engagement initiatives...
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