Games Workshop, known for popular tabletop games like Warhammer 40,000, has prohibited the use of generative AI in its content and design processes, as stated by CEO Kevin Rountree. While a few senior managers are exploring AI, the company maintains a cautious internal policy against AI-generated content to protect intellectual property and ensure compliance with data security. Rountree emphasized the importance of human creators and announced ongoing investments in the Warhammer Studio to hire more creatives.
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