Entrepreneur contributors share their personal experience with sales, emphasizing the importance of serving rather than selling to potential clients. By following the “Walking-In Commitments,” which include intentions to serve, only discuss business when asked, make money from meetings, and make offers based on client needs, the author was able to build trusting relationships and secure long-term clients. These principles helped overcome “Commission Breath” and led to successful business development strategies.
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Netflix’s ‘Electric State’ Is No Hit, but the Streamer Doesn’t Mind
Netflix spent over $275 million on "The Electric State," a sci-fi film starring Millie Bobby Brown and Chris Pratt, which received dismal reviews despite debuting at No. 1 on the streaming giant's chart. The movie's lackluster performance highlights Netflix's unique approach to content, where individual titles do not significantly impact overall viewership. While the company continues to invest heavily in a diverse range of projects, its focus on analytics over traditional taste may contribute to...
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