Global media agency network UM, part of IPG Mediabrands, has introduced its ‘Full Colour Media’ proposition, emphasizing a growth model and research challenging AI-driven media norms to combat brand blandness. The approach integrates high-quality media impact with smaller touchpoints to drive brand growth, supported by custom research on brand building in the AI era. UM’s ‘Brand Patterns’ theory and model focus on brand differentiation, leveraging a blend of visibility, vibrancy, and variability metrics to enhance marketing efficacy and help brands stand out in the marketplace.
Full Article
Deep Dive GE2025 Podcast: PAP's Dinesh Vasu Dash on how a pivotal turning point in his career led him to politics
Read a summary of this article on FAST.Dinesh Vasu Dash, a new PAP candidate for East Coast GRC, shares his journey of significant sacrifices, including a pay cut and leaving a private job to join the Health Ministry during the pandemic. In an interview, he discusses lessons learned from working with seniors and the need for holistic policy formulation to ensure effective implementation that benefits residents. He reflects on the challenges of transitioning to a...
Read more