Monday, August 4, 2025
NewsWave
No Result
View All Result
  • Home
  • World
  • USA
  • Business
  • Sports
  • Entertainment
  • Technology
Login
  • Home
  • World
  • USA
  • Business
  • Sports
  • Entertainment
  • Technology
Login
No Result
View All Result
Login
NewsWave
No Result
View All Result
Home World Asia Pacific

Trust shift: Consumers turn to social media influencers over experts for health insights | Analysis

5 April 2024
in Asia Pacific
0
Trust shift: Consumers turn to social media influencers over experts for health insights | Analysis
Share on FacebookShare on Twitter
How does this make you feel?


Ahead of World Health Day (April 7), a YouGov study spanning 17 global markets highlights an important trend: consumers in the Asia-Pacific region are increasingly turning to influencers for health and wellness guidance. Despite the availability of credible medical information and easy access to the internet, social media influencers are readily gaining substantial trust.

In fact, specifically, in Hong Kong, Indonesia, and Singapore:

  • 38% of consumers in Hong Kong
  • 36% in Indonesia
  • 21% in Singapore

express confidence in at least some health advice provided by social media influencers. This surpasses the international average, where only 16% of consumers find such information trustworthy.

Consumers in Hong Kong and Indonesia are also significantly more likely than global consumers to look to their friends or family and pharmaceutical companies for health and wellness advice.

On the flipside, only 59% of Hong Kong consumers say they think medical practitioners are a reliable source of health information, noticeably lower than the 65% average internationally.

In contrast, Australians demonstrate a significantly higher level of trust in medical practitioners (75%) and gym trainers (30%)—reflecting a different regional dynamic.

In Singapore, the younger demographic, particularly Gen Z has a greater reliance on gym or personal trainers (44%) for health guidance compared to older generations, suggesting a generational shift in preferred sources of information.

Age-based patterns further underscore the varying levels of trust in different sources, with millennials showing a greater inclination to trust gym trainers and social media influencers than older generations. This generational divide and demographic understanding are important for brands to consider when working on their health communication strategies.

A similar pattern is observed in Indonesia, where trust in health information sources varies between generations. While most Indonesians across generations regard medical practitioners as a reliable source of health information, three-quarters of Gen X think so (76%)—a significantly higher proportion than millennials (63%) and Gen Z (61%).

Gen X is also significantly more likely to trust health information provided by friends and family—over half (52%) indicate so, compared to 42% of millennials and 32% of Gen Z.

Again, the divergence emphasizes the need for tailored approaches to health communication based on demographic profiles.

Methodology: YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 17 markets with sample sizes varying between 510 and 2,044 for each market. All surveys were conducted online during January 2024. Data from each market uses a nationally representative sample, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Learn more about YouGov Surveys: Serviced.



Source link

🪄 Creating a simple explanation...

Tags: AnalysisconsumersexpertshealthInfluencersinsightsmediashiftSocialtrustTurn
Previous Post

Leeds struck gold selling 90s star who’d be worth more than Phillips today

Next Post

37 Things We Learned from Steven E. de Souza’s ‘Die Hard’ Commentary

Related Posts

Puma’s new boss takes helm trailing Adidas and a recovering Nike
Asia Pacific

Puma’s new boss takes helm trailing Adidas and a recovering Nike

by My News Wave
3 August 2025
0

Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎

Read more
Billion-dollar money laundering case: 4 law firms linked to seized properties named, 2 more identified and reprimanded
Asia Pacific

Billion-dollar money laundering case: 4 law firms linked to seized properties named, 2 more identified and reprimanded

by My News Wave
1 August 2025
0

Read a summary of this article on FAST.Get bite-sized news via a newcards interface. Give it a try. Click here to return to FAST Tap here to return to FAST FASTSINGAPORE: Four law firms involved in Singapore's S$3 billion money laundering case have been named for breaching anti-money laundering obligations. Investigations by the Ministry of Law revealed that firms like Anthony Law Corporation failed to conduct necessary scrutiny on property transactions linked to the laundering...

Read more
Employer in Sumo Salad case was fully reimbursed by insurer, which did not flag if fraud was involved: MOM
Asia Pacific

Employer in Sumo Salad case was fully reimbursed by insurer, which did not flag if fraud was involved: MOM

by My News Wave
1 August 2025
0

Read a summary of this article on FAST.Get bite-sized news via a newcards interface. Give it a try. Click here to return to FAST Tap here to return to FAST FASTSINGAPORE: The Ministry of Manpower reported that the employer in the Sumo Salad work injury case was reimbursed for medical bills on Jun 26-27, 2025, amid ongoing investigations into a potential fraudulent claim linked to the death of the eatery's owner, Ms Jane Lee. While...

Read more
Ex-MP Louis Ng embarks on teaching role at NUS College; will also supervise overseas projects
Asia Pacific

Ex-MP Louis Ng embarks on teaching role at NUS College; will also supervise overseas projects

by My News Wave
1 August 2025
0

Read a summary of this article on FAST.Get bite-sized news via a newcards interface. Give it a try.Click here to return to FAST Tap here to return to FAST FASTSINGAPORE: Former Nee Soon Member of Parliament Louis Ng has joined the National University of Singapore’s (NUS) NUS College (NUSC) as an Associate Professor, and will be in a teaching role.In an email from NUSC seen by CNA, it was announced that Mr Ng will be...

Read more
Sinkhole-hit Tanjong Katong Road South to progressively reopen from Aug 2
Asia Pacific

Sinkhole-hit Tanjong Katong Road South to progressively reopen from Aug 2

by My News Wave
1 August 2025
0

SINGAPORE: Tanjong Katong Road South will gradually reopen starting August 2 after repairs following a sinkhole incident caused by a failed concrete component near a construction site. The Land Transport Authority and PUB confirmed safety through rigorous assessments, while ongoing works will continue in the area to restore utilities. Want More Context? 🔎

Read more
4 men charged with cheating, falsifying accounts to get grants from job-switching scheme
Asia Pacific

4 men charged with cheating, falsifying accounts to get grants from job-switching scheme

by My News Wave
31 July 2025
0

Four men, including former director Samuel Sim Choon Hock, were charged for cheating and falsifying accounts to fraudulently obtain government grants under Workforce Singapore's Professional Conversion Programmes. Their actions resulted in the disbursement of over S$89,000 in salary support and course fee subsidies by misrepresenting salaries and employment statuses between 2018 and 2019. Want More Context? 🔎

Read more
NewsWave

News Summarized. Time Saved. Bite-sized news briefs for busy people. No fluff, just facts.

CATEGORIES

  • Africa
  • Asia Pacific
  • Australia
  • Business
  • Canada
  • Entertainment
  • Europe
  • India
  • Middle East
  • New Zealand
  • Sports
  • Technology
  • UK
  • USA
  • World

LATEST NEWS STORIES

  • Far-right figure Tommy Robinson arrested for train station assault in UK | The Far Right News
  • Navitas (NVTS) Q2 Revenue Drops 29%
  • Top-40 recruit Billy White III sets commitment date
  • About Us
  • Disclaimer
  • Privacy Policy
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact Us

Copyright © 2025 News Wave
News Wave is not responsible for the content of external sites.

No Result
View All Result
  • Home
  • World
  • USA
  • Business
  • Sports
  • Entertainment
  • Technology

Copyright © 2025 News Wave
News Wave is not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In