The America First foreign direct investment policy issued by the Trump White House on February 21 aims to restrict Chinese investment in the US while easing barriers for other multinational companies. This policy seeks to strengthen US economic interests while maintaining a tense relationship with China, reflecting the administration’s aggressive stance on trade and foreign investments. Overall, the policy is a strategic move to protect American assets and limit Chinese influence in the US market.
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AB InBev moves beyond sponsorships—betting big on owned festivals | News
Budweiser's 'Tomorrow is Yours to Take' campaign has made its way to India after three years, focusing on music, festivals, and experiences to connect with the youth. AB InBev India has tailored the campaign to align with the Indian audience's love for music, shifting the focus to festival-goers. Experiential marketing has become crucial for alco-bev brands in India due to tightening regulations, with AB InBev India leading the charge by engaging young consumers through immersive...
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