Towie star Gemma Collins fronts parody pension awareness ad

Reality TV star Gemma Collins is featured in a tongue-in-cheek ad campaign by the Pensions and Lifetime Savings Association to encourage people to prioritize their pensions over anti-ageing products, as only 23% have organized their finances for retirement. The campaign, called Pension Attention, aims to help individuals find lost pension savings, with an estimated £50 billion in misplaced retirement funds in the UK. Scottish Widows reports that 38% of people are not saving enough for even a basic retirement lifestyle, highlighting the need for increased awareness and action regarding pension planning.

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