Tottenham are asking not to be called Tottenham

Viewers of Sky Sports’ coverage of Tottenham Hotspur’s recent matches may have noticed a subtle change in how the club is referenced, with the team now being consistently called “Tottenham Hotspur” or “Spurs” instead of just “Tottenham”. This shift is a result of the club’s long-standing policy not to refer to themselves as ‘Tottenham’, as outlined in a recent email to Premier League broadcasters. The club’s updated brand identity, unveiled in November, emphasizes the use of ‘Tottenham Hotspur’ or ‘Spurs’ over ‘Tottenham’, reflecting the team’s unique identity in the world of football.

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