Product promotion on TikTok has significantly influenced agricultural economies, particularly regarding high-end confectionery like a popular chocolate bar filled with pistachio cream, which has garnered over 120 million views since late 2023. This surge in popularity has led to an international shortage of pistachio kernels, primarily sourced from the US and Iran, causing prices to rise from $7.65 to $10.30 per pound. Major chocolate brands, including Läderach and Lindt, are struggling to keep up with the unexpected demand, with some retailers even rationing sales of the sought-after bars.
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