TikTok is enhancing user control over its “For You” algorithm by introducing a “manage topics” setting, allowing users to adjust the frequency of recommendations for various topics like nature and fashion using sliders. While these settings won’t completely eliminate any content categories, they can influence the recommendation frequency as user interests change. Additionally, TikTok is expanding its keyword filtering option with AI-enhanced features, enabling users to block specific keywords and related terms, ultimately allowing for up to 200 keywords to be filtered from their feeds.
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