Entrepreneur contributors emphasize the challenges small brands face in competing with larger retailers due to high advertising costs, suggesting affiliate marketing as a cost-effective solution. Cashback rewards programs like Rakuten and PayPal Honey incentivize customers, benefiting both consumers and merchants alike. By leveraging browser extensions and affiliate programs, smaller retailers can drive sales, increase average order values, and expand their reach, ultimately enhancing customer loyalty and competitiveness in the digital retail landscape.
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Better Fintech Stock: SoFi Technologies vs. Nu Holdings
Investing in the rapidly growing financial technology (fintech) sector may seem uncertain due to market saturation with various companies, including start-ups and large banks. Notably, SoFi Technologies (NASDAQ: SOFI) and Nu Holdings (NYSE: NU) stand out as leaders, each providing distinct approaches and targeting different markets despite some service overlaps. This article highlights the merits of both companies and evaluates which appears to be the more promising fintech stock at this time. Full Article
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