A recent Pew Research Center survey reveals that only 53% of U.S. adults attended a movie theater in the past year, highlighting the ongoing struggles of the film industry post-pandemic. Approximately 7% of respondents reported never having been to a theater. While younger audiences show higher attendance rates, significant disparities exist across income and racial groups. Despite improvements since the pandemic, ticket sales remain about 20% below pre-COVID levels, indicating that the industry still faces challenges in attracting viewers back to theaters.
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