The Cancer Society’s 1 in 3 campaign aims to raise awareness about the statistic that one in three people will be diagnosed with cancer in their lifetime. The campaign focuses on promoting early detection and prevention strategies to reduce the impact of cancer on individuals and families. Through educational initiatives and support services, The Cancer Society works to empower individuals to take control of their health and well-being.
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Bluebird shares the love with campaign inspired by penguin pebbling ritual
Bluebird's latest campaign is inspired by the pebbling rituals of Adélie penguins, with the brand reimagining this gesture to celebrate Kiwis sharing their favorite snack. The campaign includes a 30" film featuring penguins and a human couple emulating the act of 'pebbling' with Bluebird chips, supported by digital media and social channels. Special agency led the creative production, highlighting the brand's long history of sharing joy and marking their first campaign for Bluebird after winning...
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