In 2004, Canadian sports officials developed the Own the Podium program to enhance Olympic success ahead of the 2010 Vancouver Games, aiming to avoid the medal failures of past Olympics. This initiative led to significant achievements, including topping the medal count in Vancouver and strong performances in subsequent Winter Olympics. However, recent results show a decline, with Canada earning just five gold medals at the 2026 Milano-Cortina Games, prompting discussions on the need for increased funding to support athletes and sports programs.
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