The 10 most popular streaming services, ranked by subscriber count

Comparing streaming services based solely on subscriber numbers is not a fair assessment. Availability, user experience, content, and other factors also play a significant role in determining the value of a streaming service.

Despite this, it’s interesting to see how different streaming services are performing globally. Apple TV+, for example, has gained recognition in a market dominated by Netflix.

Here is a list of the top 10 streamers based on total subscribers, using information provided by the streaming services or their parent companies:

10. Starz: 15.79 million

Starz, the streaming service affiliated with Lionsgate studio, boasts 15.79 million global subscribers as of September 30, 2023.

9. Apple TV+: 25 million (estimated)

Apple TV+ has an estimated 25 million paid subscribers and offers a range of exclusive content and live sports.

8. ESPN+: 26 million*

ESPN+ has 26 million paid subscribers and offers a mix of live sports and on-demand content.

7. Peacock: 31 million

Peacock, NBC’s streaming service, has 31 million paid subscribers and offers a variety of content including English Premier League matches.

6. Hulu: 48.5 million

Hulu, owned by Disney, has 48.5 million paid subscribers and offers a mix of on-demand and live TV content.

5. Paramount+: 67.5 million

Paramount+ has 67.5 million subscribers and offers a wide range of content from CBS, Showtime, Nickelodeon, and more.

4. Max: 97.7 million (sort of)

Max, part of Warner Bros. Discovery, has 97.7 million subscribers and offers a diverse range of content including news and sports.

3. Disney+: 150.2 million

Disney+ has 150.2 million subscribers globally and offers a wide range of content from Disney, Marvel, Star Wars, and more.

2. Amazon Prime Video: 200 million+

Amazon Prime Video has over 200 million subscribers globally and offers a mix of content, including exclusive sports coverage.

1. Netflix: 269.6 million

Netflix leads the way with 269.6 million global paid memberships, demonstrating its global reach and diverse content offerings.