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Tesco has faced criticism for a trial where midwives were trained by Danone to offer feeding advice at their Cheshunt store, reminiscent of past unethical practices by formula companies. One midwife quit the pilot, citing concerns about promoting formula milk and violating the International Code of Marketing of Breast-Milk Substitutes. She emphasized the importance of protecting women as a midwife and not contributing to the revenue and likeability of a formula company.
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