During the pandemic, Southeast Asia saw a significant increase in internet users, leading to a shift towards authentic and purpose-driven content. Brands in sectors like family, education, finance, and sports have adapted their content to engage with consumers in a relevant way. To connect with audiences, brands are advised to embrace their vulnerabilities, tap into cultural trends, and provide entertaining shopping experiences. By focusing on delivering valuable and meaningful content, brands can better relate and connect with consumers in the digital age.
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Folk-rock musician Neil Young to open European tour with free concert in Ukraine
Folk-rock musician Neil Young and his band Chrome Hearts will kick off their European tour with a free concert in Ukraine, as announced on his website. The details of the show, including the date and location, are still being finalized. The decision to hold the concert in Ukraine was made shortly after Young criticized US President Donald Trump, stating that the country had "lost its standing" under his leadership. Full Article
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