Taiwan President Tsai Ing-wen called for democracies to unite at the largest-ever gathering of foreign lawmakers in Taipei. She emphasized the importance of defending democratic values and human rights in the face of authoritarian threats. Tsai’s speech aimed to strengthen Taiwan’s relationships with like-minded countries in the midst of growing pressure from China.
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AB InBev moves beyond sponsorships—betting big on owned festivals | News
Budweiser's 'Tomorrow is Yours to Take' campaign has made its way to India after three years, focusing on music, festivals, and experiences to connect with the youth. AB InBev India has tailored the campaign to align with the Indian audience's love for music, shifting the focus to festival-goers. Experiential marketing has become crucial for alco-bev brands in India due to tightening regulations, with AB InBev India leading the charge by engaging young consumers through immersive...
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