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Home World UK

Swatch sorry for ‘slanted eyes’ advert after China uproar

19 August 2025
in UK
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Swatch sorry for ‘slanted eyes’ advert after China uproar
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Chinese social media users have threatened to boycott Swatch after an advertisement featured a model pulling the corner of his eyes, which many perceived as a racist gesture mocking Asians. Despite Swatch’s apology and removal of the ad, outrage persists, with accusations of racism and calls for a boycott, especially as the company faces declining sales in the Chinese market.

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